PBR
Milwaukee

PBR Unleash The Beast Comes to Milwaukee in 2027

The 2027 PBR Unleash The Beast Tour is rolling into Wisconsin for a two-day weekend at Fiserv Forum on Saturday March 6 and Sunday March 7, 2027. Milwaukee fans have built a reputation as one of the rowdiest crowds on the spring schedule, and the Top 35 cowboys in the world are bringing the bucking chutes, the rank stock, and the trademark PBR production rig to the home of the Bucks for two action-packed sessions.

The Milwaukee stop falls in the heart of the elite-tier season, just after the Western swing and before the spring run toward the World Finals in Glendale, Arizona. Every score matters at this point in the year. Riders chasing world standings points show up to Fiserv Forum focused on covering bulls, climbing the leaderboard, and locking in their qualification to the 2027 PBR World Finals.

The format combines two rounds in a tight Saturday-Sunday window. Round one is Saturday night, where each of the 35 invited cowboys draws a bull from the rough stock contractor pen. Sunday afternoon is round two and the championship round in a single session, with the top scorers from round one returning for a shot at the buckle and a heavy points payout. By Sunday night, a new event champion is crowned.

The lineup reads like a list of bull riding royalty. Expect world champion Jose Vitor Leme, the dynamic Kaique Pacheco, the rising star John Crimber, fan favorite Boudreaux Campbell, and a deep Brazilian and American field. The stock side is just as impressive. Stock contractors haul their rank-side bulls into Fiserv Forum, including past PBR World Champion Bull contenders that have built careers as cowboy-buckers.

The Fiserv Forum sits at 1111 N Phillips Avenue in the heart of the Deer District just north of downtown Milwaukee. The arena holds roughly 17,500 fans for full configurations and is the regular home of the Milwaukee Bucks. The arena floor is converted into a full PBR dirt setup with bucking chutes, an alley for the bullfighters, and the trademark walk-out tunnel. Surrounding bars and breweries in the Deer District fill up before and after the rides.

Whether you have followed bull riding since the days of Adriano Moraes or you are heading to your first PBR weekend on a friends recommendation, Fiserv Forum is one of the best venues on the entire schedule. Check the listings above for round one Saturday seats, the full two-day pass, or just the Sunday championship session.

How to Buy PBR Milwaukee Tickets

Where can I buy PBR Milwaukee 2027 tickets?

Primary tickets are typically available through the Fiserv Forum box office, Ticketmaster, and the official PBR Unleash The Beast schedule. Verified resale tickets for both days are listed above on BigStub, a trusted marketplace with no hidden fees and a 100 percent buyer guarantee.

When is PBR in Milwaukee?

The 2027 PBR Milwaukee weekend runs Saturday March 6 at 6:45 pm and Sunday March 7 at 1:45 pm Central. Round one is Saturday night. The Sunday session combines round two and the championship round in a single afternoon program.

What should I know about Fiserv Forum?

Fiserv Forum is located at 1111 N Phillips Avenue in the Deer District just north of downtown Milwaukee and is the regular home of the Milwaukee Bucks. The arena holds roughly 17,500 fans for full configurations. On-site parking is available along with multiple nearby garages. Bag policy, seating maps, and accessibility info are available on the venue website.

Are resale tickets safe?

Yes. BigStub has been a verified resale marketplace for more than 20 years with the highest Trustpilot rating in the industry. Every order is backed by a 100 percent buyer guarantee, transparent pricing with no surprise checkout fees, and a dedicated customer service team if any issue comes up.

What if I cannot make the show?

Fans who cannot attend can list their PBR Milwaukee tickets for resale through BigStub. The marketplace handles verification and payouts so resellers recover the value of their tickets through the same trusted platform.

Frequently Asked Questions

What is PBR Unleash The Beast?

Unleash The Beast is the premier circuit of Professional Bull Riders, where the Top 35 cowboys in the world compete across roughly 18 regular-season stops for world standings points and a shot at the PBR World Champion buckle.

What are the 2027 PBR Milwaukee dates?

The 2027 PBR Milwaukee weekend runs Saturday March 6 and Sunday March 7. Round one is Saturday night, with round two and the championship round both held during the Sunday afternoon session.

Where is PBR Milwaukee held?

All sessions take place inside Fiserv Forum at 1111 N Phillips Avenue in Milwaukee, the regular home of the Milwaukee Bucks and host venue for major touring events year-round.

What time does PBR start in Milwaukee?

Round one on Saturday March 6 starts at 6:45 pm Central. The Sunday March 7 session, which combines round two and the championship round, begins at 1:45 pm Central. Doors generally open about one hour before bull rope time.

Who is competing at PBR Milwaukee?

The full Unleash The Beast field of the Top 35 cowboys in the world is invited to every regular-season stop. Recent stops have featured riders like Jose Vitor Leme, Kaique Pacheco, John Crimber, Boudreaux Campbell, and Daylon Swearingen. Final entry lists are posted on PBR.com during event week.

Is there a weekend ticket package?

Yes. Weekend packages combining Saturday round one and the Sunday championship session are commonly offered. Many listings above bundle both days, which lets fans follow the same cowboys from round one through the championship round.

How much do PBR Milwaukee tickets cost?

Prices vary by section, day, and demand. Upper-deck seats often start in the budget range, mid-level seats sit in the middle, and chute-side or floor seats are the premium options. Check the listings above for current verified pricing.

Is PBR family-friendly?

Yes. PBR opens each session with patriotic introductions, includes music and mascot appearances between rides, and uses a clearly explained format. Children typically need their own ticket once they are past the toddler age cutoff.

What should I wear to PBR?

Boots, jeans, button-down shirts, and cowboy hats are common at PBR. Plenty of fans also show up in standard arena casual gear or PBR rider merch. Fiserv Forum is climate-controlled, so heavy layers are not needed inside.

Are meet-and-greets offered?

Some Unleash The Beast events sell fan experience packages with rider meet-and-greets, photo opportunities, and behind-the-chutes tours. Availability varies. Check the listings above and the official PBR event page for upgrade options.

How does scoring work?

Each qualified ride is scored on a 100-point scale. Half the score comes from the rider, judged on style, control, and spurring. The other half comes from the bull, judged on power and difficulty. A rider must stay aboard for 8 seconds for the score to count.

Is parking available at Fiserv Forum?

Yes. On-site parking is available along with multiple nearby downtown garages and rideshare zones. The Deer District has additional surface lots within walking distance. Parking pre-sales through the venue website are recommended on busy event days.

What is the role of the bullfighters?

Bullfighters, sometimes called rodeo clowns, are the athletes in protective gear who step in to distract the bull and protect the cowboy after a buck-off. They are an essential part of every PBR event and a huge factor in rider safety.

Are PBR Milwaukee tickets refundable?

All BigStub orders are backed by a 100 percent buyer guarantee. If an event is canceled or seats are not valid for entry, the order is made right. Transparent pricing and no hidden fees apply across all listings above.

The 2027 PBR Milwaukee weekend lands during the spring run, with cowboys chasing every standings point on the road to the World Finals. Seats for round one Saturday and the Sunday session featuring round two plus the championship round are listed above on BigStub, the trusted marketplace with 20-plus years in the business, the highest Trustpilot rating in the industry, and a buyer guarantee on every order.